Roll the spinning calendar reel like they do in the movies and we find ourselves committed to the idea. We know what is important to us… Craft, Community and Conversation so we work on how we build that not just into a brand, but into our Mantra.
We know there are lots of craft beers in the market and some are really good (yay for lots of research on that one!) so we want to be really good but different as well (and we didn’t steal that from any supermarket ad). We work on a can design and a logo that shouts who we are and that we are proud of where we are from.
We develop a product that is a little different to a lot of what is already out there so it brings people together and starts conversations. And, we work on a community give back program that will help show our appreciation for the lives we have lived on the Beaches. Just like on a rickety old train, the ride sometimes gets scary, but there’s a hell of a lot of fun and laughs along the way….